Dawn Food Products, Inc.
Dawn Foods, an international supplier of bakery products, conducted an exhaustive national agency search in 1999 and chose Travers Collins & Company to re-brand them in the bakery marketplace. During our nine years as Agency of Record, TC&C developed an integrated approach, including extensive qualitative & quantitative market research, corporate positioning, logo & tagline, collateral, package design, website development, product advertising and comprehensive sales training. Since then, Dawn's growth has far outpaced market growth—going from a $450 million company to a $1.2 billion company.
Sales Training | Branding & Image Advertising | Public Relations | Crisis Communications | Collateral Materials | Trade Advertising | Package & Label Design | Research
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